HUT Ke-52 HNSI
The 52nd Anniversary of the Indonesian Fishermen’s Association (HNSI), held in conjunction with the Declaration of National Fishermen’s Day on May 21, 2025, carries the central theme: “Collaboration, Food Self-Sufficiency, and Fishermen’s Welfare.”
This event brings together a variety of components, including the launch of strategic national programs, MoU signings, awards for distinguished fishermen, and community entertainment such as dangdut performances, children’s drum bands, and traditional Ondel-Ondel art.
The invitation list includes national policymakers, public figures, ministries, mass organizations, NGOs, and local fishing communities—with an estimated 500–750 attendees at the TPI Muara Angke parking area, Jakarta.
- Location : Jakarta
- Client : Himpunan Nelayan Seluruh Indonesia
- Project Type : Event Activity
- Duration : 2 Month
- Completion : 26 Mei 2025
Role of Pixel and Stage
As the appointed event organizer, Pixel and Stage serves as a strategic partner to curate the entire event series with a presentation that is professional, representative, and socially-political in impact. Pixel and Stage’s main responsibilities include:
- Technical & creative planning (stage design, event rundown, protocol flow)
- Event management (MC handling, time coordination, and security liaison)
- Visual & multimedia production (backdrop design, opening videos, informational displays)
- Experience building for VVIP guests and the public (interactive/UMKM zones)
- Cultural and entertainment programming with both local and national flavor
- Brand positioning to strengthen HNSI’s presence among key stakeholders
With proven experience handling government, social, and corporate stakeholder events, Pixel and Stage acts as the bridge between community values and professional image at the national level.
Event Strategy
Stakeholder Mapping
Identifying strategic elements (ministries, parliament, NGOs, public figures) to ensure strong political involvement and representation during the anniversary and declaration.Visual & Symbolic Approach
Utilizing a large stage and local cultural elements (Ondel-Ondel, children’s drum band) as symbols of grassroots engagement.Declaration & MoU Momentum
Positioning the event as a historical milestone through the declaration of National Fishermen’s Day and signing of an MoU with BGN and the National Food Agency—demonstrating a serious commitment to marine-based food sovereignty.HNSI Image Strengthening
Through award programs and the launch of the fishermen’s cooperative, the event reflects the organization’s alignment with the Asta Cita (Eight Goals) of the national food agenda.VVIP Protocol & Media Handling
Specific strategies are in place to ensure the presence of high-level officials such as the Minister of Marine Affairs, Chairwoman of Commission IV of the House of Representatives, and the Governor of Jakarta will generate strong publicity and political legitimacy.
Results
- Official ratification of National Fishermen’s Day on May 21, supported by symbolic and political endorsements from national figures.
- Enhanced legitimacy and visibility of HNSI as a key player in the national marine and fisheries sector.
- Stronger political and strategic networks connecting fishermen, the government, and the private sector.
- Direct social impact, including economic empowerment (Red and White Cooperative), public education, and cultural entertainment.
- Positive media exposure and formal documentation to support future advocacy and campaigns.
