About Khofifah - Emil
A candidate for 2024 Pilkada, had a new Facebook page with no audience. As the 2024 regional elections (Pilkada) approach, Khofifah Indar Parawansa and Emil Dardak take their first step into the digital sphere with a brand-new Facebook page. Starting from scratch, with no followers and no online presence.
But they believe:
Real change starts with one click, one story, one connection.
That’s where Pixel and Stage comes in — as a strategic partner, helping to build and activate a powerful digital presence from the ground up.
- Location : East Java
- Client : Khofifah - Emil
- Project Type : Event Activity
- Duration : 6 Month
- Completion : 15 Apr 2025
Our Strategies
Amplifying their contents using targeted Meta ads, choosing the correct demographic target
- Brought in 16.000 new followers on Facebook in 6 weeks, with a peak of 5.000 new followers in a week
- Reached 600k-700k accounts for several posts, with a peak of 2.6M reach in a month on Facebook
- Khofifah - Emil won the election on 2024 Pilkada
“Pixel and Stage helped us turn a zero-followers Facebook page into a thriving digital platform. Their Meta Ads and on-ground event activations brought real engagement and impact. Truly a game-changer for our campaign.”
Khofifah & Emil 2024 Team
Our Results:
In just 6 weeks, the collaboration between Khofifah – Emil and Pixel and Stage turned a brand-new Facebook page into a powerful campaign engine.
🚀 16,000 new followers organically gained in under two months — with a weekly peak of 5,000 new followers.
📈 Multiple posts reached between 600,000 to 700,000 accounts, with a record-breaking monthly reach of 2.6 million on Facebook.
But numbers were only part of the story.
Through a combination of precise Meta Ads targeting, strong narrative building, and on-ground event activations, the digital campaign didn’t just generate engagement — it shaped conversations and built momentum.
💥 And the result?
Khofifah – Emil won the 2024 Pilkada.
Their digital presence didn’t just support the campaign — it became one of its strongest assets.
