Launching ITCS - Dishub DKI Jakarta
The Jakarta Transportation Agency (Dishub DKI) is officially launching the Intelligent Traffic Control System (ITCS)—marking a significant milestone in Jakarta’s transformation toward AI-based traffic management.
Held at the Abdul Muis Technical Office Building, the event will be attended by Governor of Jakarta, Pramono Anung, and Head of the Transportation Agency, Syafrin Liputo, alongside government officials, ministry representatives, tech partners, and media.
This launch reflects the Provincial Government’s strong commitment to resolving traffic congestion through innovation, real-time data, and intelligent system solutions. ITCS serves as a foundational step toward a more efficient, eco-friendly, and technologically integrated transportation future—potentially aligning with Electronic Traffic Law Enforcement (ETLE) systems.
- Location : Jakarta
- Client : Dinas Perhubungan DKI Jakarta
- Project Type : Event Activity
- Duration : 1 Month
- Completion : 11 Jun 2025
Pixel and Stage's Role
As the appointed event organizer, Pixel and Stage will deliver a high-impact, future-facing, and protocol-aligned launch experience. Our responsibilities include:
- Creative concept and visual design (LED stage setup featuring animated AI system graphics and real-time traffic dashboards)
- Show and multimedia production (motion graphics, ITCS explainer videos, keynote bumpers, synchronized lighting)
- VVIP protocol and guest registration (QR code check-in, VIP ushering, integrated event rundown)
- Interactive Experience Zone (live ITCS demo, violation simulation, AI dashboard interaction)
- Branding and media documentation (press backdrops, photo walls, live coverage, media kits)
The launch will be positioned not just as a ceremonial event, but as an educational and visionary platform introducing Jakarta’s next generation of traffic management.
Event Strategy
Data-Driven & Tech-Enhanced Visual Experience
The stage and content are designed to resemble a “Command Center,” featuring real-time traffic dashboards, traffic prediction data, and AI-powered surveillance footage.Live Demonstration of ITCS
A live stream demo will showcase ITCS in action—from vehicle recognition to traffic prediction and real-time signal control at selected intersections in Jakarta.Narrative of Jakarta’s Urban Transformation
Delivered through the Governor’s keynote speech, highlighting Jakarta’s improved global traffic congestion ranking and the vision of a smart, livable city.Media Engagement Strategy
Includes a dedicated media briefing area, infographic materials about ITCS impact, and high-quality visual content for digital public dissemination.Smart Transportation Technology Showcase
Features partner booths, ETLE integration demos, and real-life display of installed devices across the city.
Results
- Official activation of ITCS as Jakarta’s standard AI-powered traffic management system
- Enhanced public and stakeholder awareness of ITCS capabilities and benefits
- Widespread media coverage highlighting Jakarta’s commitment to smart mobility solutions
- Strengthened public trust in government-led innovation for better urban living
- Opportunities for future integration and expansion with ministries, state enterprises, and smart city platforms
