About Maximus Tipagau Gladiator Papua
He was a regional election candidate for Timika, trying to make his presence known widely in social media.
As a strong candidate in the 2024 regional election for Timika, Maximus Tipagau aimed to expand his public presence—especially among younger voters and digital audiences—by focusing on strategic social media engagement.
To support this, Pixel and Stage was entrusted with the social media management and content production for Maximus Tipagau’s campaign. From strategy development and messaging to visual and video content creation, all digital efforts were carried out in a cohesive and targeted manner to establish a strong, relatable, and trustworthy image across platforms.
The campaign content highlighted Maximus Tipagau not only as a regional leader but also as a people-first figure—approachable, grounded, and deeply aware of local needs. Pixel and Stage ensured a consistent and timely content distribution schedule, helping to maintain visibility and engagement throughout the campaign period.
With a solid digital approach, Maximus Tipagau’s campaign successfully broadened its reach, strengthened community support, and enhanced his positioning as a promising leader for the future of Timika.
- Location : Jakarta
- Client : Maximus Ti[agau
- Project Type : Social Media Management, Produce Content
- Duration : 6 Month
- Completion : 10 Desember 2024
Our Strategies
We crafted contents that resonates emotionally, aiming to connect with the audience and evoke empathy and amplify the message using Meta and Google ads
- Created emotionally resonant content to build a deeper audience connection
- Focused on storytelling to evoke empathy and trust
- Amplified campaign reach through targeted Meta (Facebook & Instagram) and Google Ads
- Combined organic and paid strategies for maximum impact and visibility
Over a five-month campaign period, Maximus Tipagau’s digital strategy delivered outstanding and measurable results. By crafting emotionally resonant content and strategically distributing it through Meta Ads and Google Ads, his presence on social media grew rapidly and became a dominant voice in the public conversation.
Our Results:
Expanding Maximus Tipagau’s Digital Reach and Influence During the 2024 Regional Election Campaign
Over a five-month campaign period, Maximus Tipagau’s digital strategy delivered outstanding and measurable results. By crafting emotionally resonant content and strategically distributing it through Meta Ads and Google Ads, his presence on social media grew rapidly and became a dominant voice in the public conversation.
The campaign achieved significant follower growth across platforms:
+50,000 new followers on Facebook
+16,000 new followers on Instagram
+6,000 new YouTube subscribers
Engagement and visibility also saw impressive spikes:
+155% increase in Facebook views
+537% growth in Instagram engagement
+2075% surge in YouTube views
Two standout Instagram Reels reached 2.2 million and 1 million views, helping the campaign content go viral and expand its reach organically.
As a result, Maximus Tipagau’s social media accounts ranked #1 in social media benchmarking among all regional candidates in Timika—proving that a powerful digital approach can shape a strong, far-reaching, and impactful public image.
Campaign Result
- Follower Growth: +50,000 on Facebook, +16,000 on Instagram, +6,000 YouTube subscribers
- Engagement Boost: +155% increase in Facebook views +537% growth in Instagram engagement +2075% surge in YouTube views
- Top Social Presence: Ranked #1 in social media benchmarking vs. competitors
- High-Performing Content: 2.2M and 1M views on two standout Instagram Reels
Campaign Goals
- +50,000 new followers on Facebook
- +16,000 new followers on Instagram
- +6,000 new YouTube subscribers
- +155% increase in Facebook views
- +537% growth in Instagram engagement
- +2075% surge in YouTube views
