Social Media Management & Digital Campaign Taruna Merah Putih

Taruna Merah Putih (TMP) is a youth organization that aims to engage and connect with the younger generation through relevant social initiatives and digital communication.

Pixel and Stage was entrusted to manage TMP’s social media presence through a combination of content strategy, creative production, digital campaigns, and event-driven activation.

The approach focused on transforming TMP’s digital platforms into a more engaging space for young audiences while increasing awareness, reach, engagement, and community growth.

Location : Jakarta
Client : Taruna Merah Putih
Project Type : Rebranding, Digital Marketing and Social Media Management
Duration : 6 Month
Completion : 15 Apr 2025

Our Strategies

The challenge was to build stronger digital visibility for TMP and create content that could resonate with a younger, highly visual audience.

Rather than relying solely on conventional organizational communication, Pixel and Stage developed a more dynamic, relatable, and youth-oriented content approach, supported by strategic campaigns and event activations.

Increase TMP's digital awareness and visibility.
Grow the organization's social media audience and followers.
Create content that is relevant and engaging for younger audiences.
Increase reach, interactions, and profile visits.
Build stronger digital momentum around TMP's activities and events.

“This rebranding is not just about a new logo. It’s a reflection of our commitment to stay relevant, connect with the younger generation, and make TMP a fun, progressive, and inclusive space for Indonesian youth to grow.”

Hendrar Prihadi - Ketua Umum TMP

Our Results:

The digital campaign generated significant growth across TMP’s social media ecosystem.

Instagram

1,014,459 Views — +291.6%
633,837 Reach — +513.9%
21,903 Interactions — +433.6%
9,151 Profile Visits — +60.3%
+1,010 Followers

The report also highlights that Cool Down Booth played an important role in Instagram follower growth, despite there being no dedicated follower campaign.

Facebook

1,480,624 Views
654,018 Reach — +46.8K%
18,500 Interactions — +54.3K%
6,115 Profile Visits — +10.1K%
+1,532 Followers

Video content performed particularly well on Facebook, while women’s national football team content became one of the strongest-performing content categories based on reach and likes.

TikTok

TikTok content was strategically divided between follower-focused video campaigns and view-focused photo/carousel campaigns. Organic content that avoided platform restrictions could reach approximately 600–700 views, while several individual pieces achieved significantly higher performance.

Top-performing content included: