About Taruna Merah Putih Rebranding
Taruna Merah Putih is trying to rebrand as a fun youth organization, therefore, logo change was felt needed.
In an effort to refresh its image and become more connected with today’s youth, Taruna Merah Putih (TMP) is undergoing a rebranding by introducing a new visual identity that is more dynamic, inclusive, and full of youthful energy. This new logo reflects the spirit of unity, diversity, and youth leadership that continues to evolve with the times.
This step is part of TMP’s commitment to becoming a youth organization that is not only relevant but also engaging and inspiring for young people across Indonesia.
As part of this rebranding strategy, Pixel and Stage has been entrusted with managing various creative initiatives, including the organization of the Taruna Merah Putih National Gathering 2025 — a key moment of togetherness that will symbolize unity and collaboration among TMP’s young members from all over the country.
In addition, Pixel and Stage will also manage TMP’s official social media platforms, delivering fresh, educational, and engaging content that resonates with today’s youth. Through social media, TMP aims to build active and meaningful two-way communication with its members and the wider public.
With a new look and renewed spirit, Taruna Merah Putih is ready to move forward in building a better Indonesia through active, critical, and compassionate young generations.
- Location : Jakarta
- Client : Taruna Merah Putih
- Project Type : Rebranding, Event Activity and Social Media Management
- Duration : 6 Month
- Completion : 15 Apr 2025
Our Strategies
As TMP celebrated their 17th birthday, we planned a gathering event with retro theme which was in trend at the time. The new logo was launched at that time to showcase the new image to the organization members..
- New Logo & Visual Identity
- Social Media Activation
- TMP National Gathering 2025
- Digital Rebranding Campaign
- Monitoring & Evaluation
“This rebranding is not just about a new logo. It’s a reflection of our commitment to stay relevant, connect with the younger generation, and make TMP a fun, progressive, and inclusive space for Indonesian youth to grow.”
Hendrar Prihadi - Ketua Umum TMP
Our Results:
Managed TMP National Gathering, which featured the launch of a new logo. Involved in every aspect of the event, from conceptualization and planning to successful execution. Additionally, we handled the entire social media distribution process, creating and sharing content throughout the pre-event, event, and post-event phases. The event poster has 35.4k views and the post event content gained 24.7k views
Resieved goals
- Launch the new Taruna Merah Putih (TMP) logo
- Engage and unify youth members through a national gathering
- Build excitement and awareness through strong social media presence
- Deliver a well-organized and impactful event experience
Results
- Successfully launched new TMP logo at the National Gathering
- End-to-end event execution: concept, planning, and delivery
- Full social media management across pre-, during-, and post-event phases
- Event poster reached 35.4k views
- Post-event content gained 24.7k views
